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iPhone 18 Pro

Pro further.

Available starting 18/09

Learn more Pre-order
iPhone 18 Pro, burgundy color (dark red), back exterior, Pro Fusion camera system at top, Apple logo in center, Side exterior, Side button, Camera Control, the word Pro written in large silver colored text and glowing with a blue and pink neon effect

iPhone Duo

Hello, hello.

Pre-order starting at 4:00 p.m. local time on 16/10.

Available starting 23/10

Learn more View pricing
iPhone Duo, held by two hands in landscape orientation, unfolded, interior display features Home Screen

Apple Watch Series 12

The most accurate heart rate
sensing in a wearable.2

Available starting 18/09

Learn more Pre-order
Two Apple Watch Series 12 devices, aluminum case, dark bronze color, olive Sport Band, one showing front of watch with Heart Rate app, one showing back of watch with Health Sensing System with glowing green LED lights

Apple Watch Ultra 4

A battery you can’t outrun.

Available starting 18/09

Learn more Pre-order
Apple Watch Ultra 4, titanium case, natural color, right exterior, Digital Crown, raised side button, digital watch face, translucent gray Ocean Band

AirPods 5

Discover the magic of
Active Noise cancellation.

Available starting 18/09

Learn more Pre-order
AirPods 5, white color, worn in the ear, person silhouetted against multi-color background

MacBook Air

Now supercharged by M5.

Learn more Buy
Two open MacBook Air laptops in sky blue color forming arrow shape, emphasizing narrow profile

iPad Air

Now supercharged by M4.

Learn more Buy
iPad Air models floating, back exterior, single-lens camera, front exterior, rounded corners, black display bezel

AirPods Pro 3

The world’s best in-ear
Active Noise Cancellation.

Learn more Buy
AirPods Pro 3, wireless headphones, white color, silicone tips

Apple Trade In

Upgrade and save. It’s that easy.1

See what your device is worth
Side-by-side, hand holding iPhone 13 in silicon case with stickers on back exterior, trade-in with hand holding new iPhone box for iPhone 17 Pro