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UPDATE 12 September 2026

Get ready to experience iPhone 18 Pro, the next generation of Apple Watch and AirPods 5

Pre-orders for iPhone 18 Pro and iPhone 18 Pro Max begin Sunday, 13 September
iPhone 18 Pro in black, silver, glacier and burgundy; three Apple Watch Series 12 devices; and AirPods 5.
Customers can soon pre-order the iPhone 18 Pro line-up, the next generation of Apple Watch and AirPods 5, along with all-new accessories.
It’s almost iPhone Pro time. Starting Sunday, 13 September, at 12:00 am NZST, customers can pre-order iPhone 18 Pro and iPhone 18 Pro Max on apple.com/nz and in the Apple Store app.
iPhone 18 Pro and iPhone 18 Pro Max deliver massive advancements across camera, performance, battery and intelligence. The new 48MP Fusion Main camera with variable aperture unlocks creative control that wasn’t possible before, and new Pro controls let users customise their experience in the Camera app for even easier access to their most used settings. Both models are powered by A20 Pro and feature a next-generation vapour chamber for the highest sustained performance yet, while updated battery designs leverage powerful silicon efficiencies to deliver incredible battery life. Featuring iOS 27 with the next generation of Apple Intelligence and Siri AI, an entirely new version of Siri, iPhone 18 Pro models bring powerful AI capabilities together with personal context to become an intelligent personal hub with privacy and security at its core.1
When shopping online, customers can connect with Apple Specialists for personalised support to help choose the right device for them and learn how to protect their products with AppleCare+ or AppleCare One, as well as for assistance with ways to save and pay, including financing options and carrier deals. Customers can then take advantage of convenient home delivery.
Apple Watch Series 12, Apple Watch Ultra 4, AirPods 5, Mac mini and Mac Studio are all available to pre-order now on apple.com/nz and in the Apple Store app. Along with iPhone 18 Pro and iPhone 18 Pro Max, Apple Watch and AirPods 5 will be available in stores and online worldwide beginning Friday, 18 September. Mac mini and Mac Studio will be available in stores on Tuesday, 22 September.
A smiling Apple team member.
Apple Specialists are ready to help customers explore the latest products and select convenient home delivery options.

Save Directly with Apple

With more ways to pay, upgrading Apple devices has never been easier. Customers can take advantage of financing and exceptional carrier deals.
One hand holds an iPhone device that’s not in a box, while another hand holds an iPhone 18 Pro in a box.

Explore the line-up

iPhone 18 Pro and iPhone 18 Pro Max feature the most advanced camera Apple has ever made, with huge leaps in battery life and performance. The new 48MP Fusion Main camera with variable aperture automatically adjusts for depth of field and lighting, while upgraded Photographic Styles introduce new texture and grain controls, giving users more creative freedom over their photos.2 Pro controls let users customise their Camera app experience, and Cinematic effects can be applied after capture to videos shot at up to 60 fps. Updated battery designs leverage powerful silicon efficiencies to deliver incredible battery life, with iPhone 18 Pro Max offering the largest increase in battery life on a Pro model, and a next-generation vapour chamber unlocks maximum performance from A20 Pro — a powerhouse for on-device AI workloads. iPhone 18 Pro and iPhone 18 Pro Max feature the next generation of Apple Intelligence and Siri AI, a profoundly more personal, capable and conversational assistant rolling out in beta with iOS 27, with personal context understanding, broad world knowledge and on screen awareness to help users find what they need in the moment and get things done throughout the day.3 iOS 27 also brings an expansive set of improvements that make iPhone more responsive, reliable and easy to use. Both models will be available in black, silver, glacier and an all-new burgundy.
Apple Watch Series 12 and Apple Watch Ultra 4 are engineered with the new Health Sensing System and the all-new S11 chip to deliver the most accurate heart rate sensing in a wearable4, higher-frequency heart rate and heart rate variability (HRV) measurements, and advanced health and fitness features, including a new readiness score offering users insight into their capacity to take on the day ahead. Apple Watch Series 12 offers up to 24 hours of everyday battery life, and with faster charging, just 15 minutes now gets up to 12 additional hours. Apple Watch Ultra 4 is the ultimate sports and adventure watch and now offers up to 45 hours of outdoor workout tracking — and over two days (up to 50 hours) of battery life for everyday use. Siri AI comes to Apple Watch Series 12 and Apple Watch Ultra 4 with watchOS 27, and new Audio Intelligence features arrive later this year to help users remember key moments from their conversations and stay alert to important sounds, built with privacy, security and accessibility innovations at their core.1 Apple Watch Series 12 is available in dark bronze, black, light gold, and space grey aluminium options, in addition to radiant gold titanium and natural titanium, and a stunning new ceramic version in pearl white and night blue.
AirPods 5 deliver the industry’s best Active Noise Cancellation (ANC) in an open-ear design and even better sound quality, at an incredible price.5 AirPods 5 feature an all-new multiport acoustic architecture and next-generation Adaptive EQ for even more immersive sound. Their breakthrough open-ear ANC removes up to 50 per cent more external noise compared to AirPods 4 with Active Noise Cancellation, alongside a more natural Transparency mode. AirPods 5 with Wireless Charging Case feature longer battery life6 and a force sensor with volume swipe — a first for the open-ear form factor — to quickly adjust volume by swiping up or down on the stem. Combined with Siri AI and iPhone, AirPods enable users to draw on their personal context and get answers with broad world knowledge, entirely hands-free. Users can also respond to Siri using head gestures, or use Live Translation for help connecting across languages.
AirPods 5 on a white background.
AirPods 5 deliver the industry’s best Active Noise Cancellation in an open-ear design, an all-new multiport acoustic architecture, and next-generation Adaptive EQ for even more immersive sound.
The new Mac mini with the all-new M6 and powerful M5 Pro delivers a dramatic boost in performance and even more versatility in its incredibly small desktop design. With M6, Mac mini now delivers up to 4x faster AI performance7, 2x faster storage8 and graphics8, and 40 per cent faster CPU performance7 than the previous generation. Mac mini with M5 Pro brings even more pro-level performance to breeze through demanding projects, from video production to game development. And this new level of performance takes on business workflows with ease whether Mac mini is being used as a primary desktop or for always-on, deskside agentic computing.
A hand holds up Mac mini against a white background.
Users can do it all with the ultracompact Mac mini featuring the all-new M6 or powerful M5 Pro — from advanced productivity to running AI models on device and more.
The new Mac Studio featuring M5 Max and the all-new M5 Ultra delivers a monumental leap in AI performance and even faster graphics for the most demanding pro workflows, all in its signature compact design that lives right on a user’s desk. Now featuring up to 4.3x faster AI performance9, up to 2x faster storage10, up to 1.8x faster graphics9 and up to 1.3x faster CPU speed9, along with higher memory bandwidth, Mac Studio empowers creatives, developers, AI researchers, data scientists and more to push the boundaries of what they can do. It also features up to 512GB of unified memory11, up to 1.2TB/s of unified memory bandwidth and extensive connectivity, including Thunderbolt 5. Mac mini and Mac Studio also feature Wi-Fi 7 and Bluetooth® 6. Combined with the power of macOS 27 and the next generation of Apple Intelligence, including Siri AI, both desktops are tremendous upgrades.
Mac Studio against a white background.
The new Mac Studio — the most powerful Mac ever, featuring M5 Max and M5 Ultra — raises the bar for local AI with up to 4.3x faster performance, more advanced graphics, up to 512GB of unified memory and extensive connectivity.

Get Ready to Upgrade with Apple

The quickest way to secure iPhone 18 Pro and iPhone 18 Pro Max is to prepare today. Customers have until 4:00 am NZST on Saturday, 12 September, to bypass the rush by selecting their model, pairing accessories and securing financing pre-approval. By saving their shopping bag, they’ll be one click away when pre-orders begin on Sunday, 13 September, at 12:00 am NZST.
Customers get the very best of Apple when shopping directly online. Knowledgeable Specialists can provide personalised guidance from start to finish on everything from discovering ways to save, to safely and securely transferring data with Personal Setup.

Add a Personal Touch

iPhone 18 Pro and iPhone 18 Pro Max introduce a range of new Silicone Cases, TechWoven Cases, Crossbody Straps and FineWoven Wallets — all designed to complement the four beautiful finishes. The Clear Case features an updated design and can now attach to the Crossbody Strap or the new Wrist Strap, which offers a convenient, hands-free way to carry iPhone, AirPods Pro 2 or AirPods Pro 3. Woven with 100 per cent recycled polyester yarns and embedded with flexible magnets that keep it neatly fitted together, the Wrist Strap will be available in six colours: black, taupe, olive, crisp blue, magenta, and burgundy.

New subscribers can try Apple One

New and qualified returning subscribers who purchase iPhone 18 Pro and iPhone 18 Pro Max can unlock three months of Apple One for free. Apple One bundles up to six Apple services — including Apple TV, Apple Music, up to 2TB of iCloud+ storage and more — into one convenient plan across multiple Apple devices.12
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  1. Apple Intelligence is available with Siri and device language set to Chinese (simplified), Chinese (traditional), Danish, Dutch, English, French, German, Italian, Japanese, Korean, Norwegian, Portuguese, Spanish, Swedish, Turkish or Vietnamese. Some features may not be available in all regions or languages. Some devices may not be available in all regions. Siri AI is rolling out in beta in iOS 27, macOS 27 and watchOS 27 and requires an Apple Intelligence-enabled device set to a supported language. Available in English to start. Siri AI will not be initially available in the EU on iOS. Certain Apple Intelligence features that rely on server-side models are subject to daily usage limits, including but not limited to Siri AI, intelligent photo editing tools, Image Playground and AFM 3 Cloud models in Shortcuts. Daily limits may vary by feature, request complexity, system demand, system policies and other factors. Expanded access to such features will be available for a fee in the future. Use of these features is subject to Apple Intelligence terms and conditions. Learn more at apple.com/nz/apple-intelligence. Siri AI is not available to users under 13.
  2. The new texture and grain controls in Photographic Styles will be available on iOS 27 on iPhone 16, iPhone 16 Plus, iPhone 16 Pro, iPhone 16 Pro Max, iPhone 17, iPhone Air, iPhone 17 Pro, iPhone 17 Pro Max, iPhone 18 Pro, iPhone 18 Pro Max and iPhone Duo.
  3. Siri AI will not be available initially in the EU on iOS, iPadOS and watchOS. Features that rely on Siri AI will also not be available in the EU on iOS, iPadOS and watchOS. Apple is working hard to find a path forwards that preserves its users’ privacy and security.
  4. Based on data from an Apple-conducted study of heart rate accuracy during July and August 2026, utilising commercially available bestselling wearables available as of June 2026. For more information, visit apple.com/hraccuracy.
  5. Testing conducted by Apple in July 2026 using AirPods 5 paired with iPhone 17 with prerelease AirPods firmware and iOS 27. Noise reduction was tested in accordance with IEC 60268-24. Comparison made against the bestselling wireless open-ear headphones commercially available at the time of testing. Performance depends on device settings, environment and many other factors.
  6. Battery life varies by use; see apple.com/nz/batteries for details.
  7. Results are compared to previous-generation Mac mini systems with Apple M4, 10-core CPU, 10-core GPU, 32GB of unified memory and 2TB SSD.
  8. Testing was conducted by Apple in July 2026. See apple.com/nz/mac-mini for more information.
  9. Testing was conducted by Apple in July 2026. See apple.com/nz/mac-studio for more information.
  10. Results are compared to previous-generation Mac Studio systems with Apple M3 Ultra, 32-core CPU, 80-core GPU, 512GB of unified memory and 8TB SSD.
  11. Mac Studio with 512GB of unified memory is coming in late October.
  12. This offer is available in selected countries and regions with eligible new iPhone, iPad or Mac beginning 17 September. Only one offer per Apple ID and only one offer per family if you’re part of a Family Sharing group, regardless of the number of devices you or your family purchase. Offer good for three months after eligible device activation. Service availability varies by region. Learn more about Apple One at apple.com/nz/apple-one.

Press Contacts

Elise Byrne

Apple

elise_byrne@apple.com

Nelly Assayag

Apple

nassayag@apple.com